Today the world is facing the phenomenon of globalization and ever-increasing development of media and communications. In such a milieu, media are among the most important tools which play a significant role in the field of politics. Via the recent communicational tools like the Internet and virtual spaces, individuals and parties have been empowered to influence public thought, while this was previously excluded to governments. The Internet and virtual media have multiplied the speed of influence on public thought since virtual spaces are host to multifarious audiences from all strata of society. Media can have constructive and destructive functions simultaneously; they could be used to improve social welfare and at the same time could be utilized for inhumane goals and purposes. Thus terrorist and excommunication groups cannot easily neglect it and make use of it to their benefits. Groups like Daesh, from the very beginning of their activities, have used various media to influence public thought and to absorb forces. Other previous terrorist groups than Daesh had used communicational channels to reach their goals; however, unlike the previous ones, Deash has been able to utilize communicational facilities highly effectively. The present paper aims at investigating the theoretical subjects revolving around the role of media in this data-centric era and its connection with politics in order to analyze the Daesh phenomenon and the various communicational techniques they have used to reach their goals in the Middle-East. This study is a descriptive-analytic one and has been conducted using library and Internet resources.
)