Western Media Systems and Promoting Cultural Consumerism in the Process of Re-Dressing the Muslim Ummah

Islamic clothing is one of the basic signs of any Islamic society. Any metamorphosis or transformation in the values ​​associated with Islamic clothing makes the Islamic Ummah vulnerable. With this knowledge, media system agencies and cartels take advantage of Western cultural tools to de-clothe/ re-dress the Islamic communities. One of the key strategies for de-clothing/ re-dressing the Islamic Ummah is to promote cultural consumerism and conspicuous consumption, which are basically incompatible with Islamic teachings. Being aware of this contradiction, world powers have invested heavily in the promotion of consumerism and conspicuous consumption. They try to defame and transform Islamic clothing and Hijab by propagating consumerism, imitation, and luxury in the Islamic Ummah. Transgressing Western media approaches in the process of re-dressing Islamic communities encompass three stages: cultural alienation, non-local attitude and consumerism. However, media threats against Muslim women and families take place with the aim of culturally transforming Muslim societies and changing the values ​​and principles of the Islamic Ummah via ideological transformation strategies, promoting libertarianism, weakening and decentering the family structure, and changing Islamic lifestyles to Western patterns. In addition, some local cultural factors also play a role in promoting cultural consumerism against Islamic patters of clothing in Islamic societies. Some of these factors include weak belief or disbelief in the validity of traditional codes, ignoring the negative consequences of neglecting Hijab, cultural transformations, the extension of consumer markets, and ignoring traditional values. Transgressing Western media tools for promoting cultural consumerism in the process of media threats include the promotion of fashionism, Barbie Doll’s cultural strategy, extensive propaganda through communications technology, the animation industry, TV series and so on. With the above discussion, this article tried to examine cultural consumerism in the process of re-dressingMuslim communities. Finally, the study proposes cultural strategies and policies for tackling these threats.